EV WELCOME
Project Type
CLM Email
Role
Art Director
Client
Cadillac
Partner
Trinita Hill, Copywriter
Welcome and educate new LYRIQ, OPTIQ and ESCALADE IQ owners to their vehicle’s features and enhance their EV ownership with Cadillac.
We launched EV Welcome—a three touch email program with variable content based on the owner’s vehicle. Owners will be informed about their vehicle’s charging capabilities, range and other benefits and services available to them. We took inspiration from the Vehicle's MOV pages on site, to both have a sense of familiarity and bold colorful look thats separate from Cadillac's standard email programs.
01
LYRIQ
ESCALADE IQ
OPTIQ
02
LYRIQ
ESCALADE IQ
OPTIQ
03
LYRIQ
ESCALADE IQ
OPTIQ
Project Type
CRM Email
Role
Art Director
Client
Cadillac
Partner
Trinita Hill, Copywriter
This six-touch cadence tells the story of the purposeful design, innovative technology and uncompromising driving experience LYRIQ delivers. These stories speak to the adventurous and ambitious spirit of our audience, while showing the effect LYRIQ has on everyone in its orbit.
01
WELCOME
02
EXTERIOR DESIGN
03
INTERIOR DESIGN
04
PERFORMANCE
05
TECHNOLOGY