
EV PILOT PROGRAM
Project Type
CRM/CLM Emails
Role
Art Director
Client
GM VPP, Crossbrand
Partner
Amanda Pallay, ACD Copywriter
With the federal EV tax credit going away, GM has the opportunity to show there are still stackable offers to cash in on if you are looking to own an EV. Across five of GM's Vehicle Purchase Programs (VPP), we connect 9 unique audiences with the latest EV incentives and offers they are eligible to redeem on a new or pre-owned GM vehicle. The ultimate goals being to reinforce trust in GM as a brand that appreciates their customers through transparent pricing, inspire confidence in EV owners by showcasing offers on a local and national level in one seamless experience, while boosting EV sales in this process.




GM FAMILY FIRST
EMAIL & OLA




GM Educator Appreciation
EMAIL & OLA




GM Military Appreciation
EMAIL & OLA




GM First Responder Appreciation
EMAIL & OLA



GM Supplier Discount
EMAIL & OLA

GM ENVOLVE BULLETIN
Project Type
CRM Email
Role
Art Director
Client
GM Envolve
Partner
Amanda Pallay, ACD Copywriter
The biannual GM Envolve Bulletin provides subscribers with the latests news and offerings that can benefit their business. This edition has been tailored to 3 unique audiences to further personalized their content.

01
General Audience

02
Construction Audience
