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EV PILOT PROGRAM

Project Type

CRM/CLM Emails

Role

Art Director

Client

GM VPP, Crossbrand

Partner

Amanda Pallay, ACD Copywriter

With the federal EV tax credit going away, GM has the opportunity to show there are still stackable offers to cash in on if you are looking to own an EV. Across five of GM's Vehicle Purchase Programs (VPP), we connect 9 unique audiences with the latest EV incentives and offers they are eligible to redeem on a new or pre-owned GM vehicle. The ultimate goals being to reinforce trust in GM as a brand that appreciates their customers through transparent pricing, inspire confidence in EV owners by showcasing offers on a local and national level in one seamless experience, while boosting EV sales in this process.

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GM FAMILY FIRST
EMAIL & OLA

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GM Educator Appreciation
EMAIL & OLA

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GM Military Appreciation
EMAIL & OLA

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GM First Responder Appreciation
EMAIL & OLA

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GM Supplier Discount
EMAIL & OLA

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GM ENVOLVE BULLETIN

Project Type

CRM Email

Role

Art Director

Client

GM Envolve

Partner

Amanda Pallay, ACD Copywriter

The biannual GM Envolve Bulletin provides subscribers with the latests news and offerings that can benefit their business. This edition has been tailored to 3 unique audiences to further personalized their content.

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01
General Audience

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02
Construction Audience

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03
Agriculture Audience

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