scroll to see my work
Rachel DeRieu:
Art Director, Designer,
and Seriously Silly.
[01]
GM Envolve
and VPP
[Art Direction, CRM, CLM, Design]
B2B communications and Vehicle Purchase Programs that utilize data to customize and personalize communications to new and returning GM customers.
Cadillac Welcome Programs
[Art Direction, CRM]
[02]
The Lyriq Effect and EV Welcome campaigns. Crafted to captivate and engage their respective audiences through striking, bespoke designs. Each tailored to resonate deeply with its target market, creating a compelling and luxurious experience.
[03]
Cadillac Email Journeys
[Art Direction, CRM, CLM, Design]
I've designed and enhanced over 80 CRM and CLM email programs, each tailored to diverse touchpoints and target audiences. Among these, the following examples stand out as my favorite and most impactful work.
Cadillac Icons
[Branding, Illustration]
[04]
Cadillac introduced a modernized brand identity, which included a redesign of their iconography. This evolution was launched globally after extensive collaboration and was supplemented by illustration work for their site and email communications.
High Times Awards
[Animation]
[05]
Pure Options elevates your mind, body, and soul with their products. By infusing precision and Sci-Fi HUD animation we leveled up their branding for the High Times Michigan People's Choice Awards.
ALL-In, To OUT
[Art Direction, OOO, Social]
[06]
The Connecticut Alliance to End Sexual Violence, in collaboration with the Connecticut Department of Public Health, sought to raise public awareness of sexual violence and support victims. We developed an inclusive campaign with English and Spanish executions, utilizing out-of-home and digital placements to maximize visibility and impact.
Hasbro Home
[Art Direction, 360]
[07]
To reconnect with millennials who left their board games behind, Hasbro and Target partner to transform these classic games into a home decor collection.
[Personal Work, Painting, Storytelling]
[08]
Weekend Dungeons & Dragons sessions have fueled my imagination through storytelling and problem-solving. Also, hand-painting miniatures, starting with a level 20 Genasi Barbarian named Lazuli, has become a cherished meditative practice.