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Work that works:
GM Envolve & VPP
B2B communications and Vehicle Purchase Programs that utilize data to customize and personalize communications to new and returning GM customers.
Cadillac Welcome Programs
The Lyriq Effect & EV Welcome campaigns. Both designed to Captivate and Excite their respective audiences.
Cadillac Email Journeys
I've designed and enhanced over 80 CRM and CLM email programs, each tailored to diverse touch points and target audiences.
Cadillac Iconography
Cadillac introduced a modernized brand identity, which included a redesign of their iconography.
Pure Options
Infusing precision and Sci-Fi HUD animation leveled up their branding for the High Times Michigan People's Choice Awards.
ALL-In, To OUT
An inclusive out of home and social campaign to raise public awareness of sexual violence and support victims.
Hasbro Home
To reconnect with millennials who left their board games behind, Hasbro and Target partner to transform these classic games into a home decor collection.
Beyond Dungeons
Weekend Dungeons & Dragons sessions have fueled my imagination through storytelling and problem-solving.
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